Strategies that can be used is a strategy of differentiation through efficiency and co-branding and green health care in building competitive advantage to achieve sustainable business growth. And the more dominant influence on customer satisfaction is the assurance variable (assurance), namely 3.Growth and the high competition in the hospital business, demands the existence of an appropriate strategy to achieve competitive advantage. Based on the results of this study, the variables of reliability, assurance and empathy in online motorcycle taxi transportation are Fh> Ft or 25,383> 2.70 which means that Ho is rejected and Ha is accepted which means that it has a significant effect on customer satisfaction. The data analysis method used is qualitative analysis which consists of editing, coding, tabulating, quantitative analysis which consists of a reliability test, a validity test and a classic assumption deviation test. The data analysis technique used is quantitative analysis, which is data that can be measured in a numerical scale (numbers). The types of data collected are primary and secondary.
Data collection methods used in this study were interviews and a list of questions. Quantitative research is a research method that is descriptive in nature and uses more analysis, while quantitative research is research that intends to understand the phenomenon of what is experienced by research subjects in a holistic manner. The method used in research conducted in direct observation of a symptom in a large or small population. The method used by the writer is survey research method. The purpose of this study is to determine the reliability, assurance, empathy can affect consumer satisfaction for Gojek for students of Cokroaminoto University Yogyakarta.
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